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UnitedSeats International Dealer Days focused on growth and collaboration
Two days full of knowledge and inspiration
For the fifth time, EBLO and UnitedSeats organised the international Dealer Days. Two successful days focused on knowledge exchange, new products and personal meetings. Dealers from Europe and beyond came together to get to know EBLO and UnitedSeats better and to strengthen their collaboration.
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International presence
Once again, the turnout was international: from Israel to Spain and from Poland to Ireland. A great combination of trusted partners and new faces made the Dealer Days extra special. Thanks to this mix, valuable conversations took place and ideas could be exchanged freely.
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Presentations and awards
The kick-off took place at the Van der Valk hotel in Ridderkerk, with presentations by David Hale (Marketing Director UnitedSeats) and Evert Mallie (CEO EBLO and UnitedSeats). They looked back on the history of EBLO and UnitedSeats and looked ahead to the future. In addition, dealers were honored with awards for their commitment: Carlat (bronze), Agrar Plaza (silver), Seat Systems (silver), Katpol (silver), and Sumsertech (gold). It was a wonderful moment of recognition and mutual appreciation.
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Together on board towards the future
After the presentation, it was time to get to know each other better in an informal setting. On the Borrelboot in Rotterdam, dealers and the UnitedSeats team were able to relax, network, share experiences, and further strengthen their collaboration. The phrase ‘Together on board and setting a joint course for success’ took on a fitting double meaning on this day. An extra dose of adrenaline came with a rib boat trip. In two stages, everyone experienced the speed and maneuverability of the boat. It was a wonderful experience that strengthened the team spirit.
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Showroom and product innovations
The second day took place at EBLO in Zwijndrecht. The latest models were presented in the showroom, including the Synergy C8 Pro 24-hour seat. A personalized version was available for each dealer, featuring their logo on the headrest. It was a gesture that was visibly appreciated. In addition, popular seats such as the Rancher Pro, Highlander Pro, MGV65 W, and Voyager seats also attracted a lot of attention.
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Tour and insight into stock
During the tour of our premises, the dealers gained a good impression of the size of the organization and learned how our processes run smoothly and efficiently. With a warehouse of over 10,000 m², it immediately became clear how we are able to deliver quickly. Thanks to a look at our spacious assembly department and our own upholstery workshop, the dealers could see how we achieve short delivery times. The tour not only provided insight into the processes, but also emphasized how important flexibility and inventory management are in order to serve customers quickly.
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Insight into sectors and emerging markets
During various presentations, the dealers in attendance were given a comprehensive overview of the most important markets in which UnitedSeats operates. From the agricultural sector and construction to forklift trucks, marine, and buses & trucks. Extra attention was paid to the telehandler market, a sector with great potential. The dealers were given a preview of the new telehandler brochure, which clearly presents all relevant UnitedSeats seats.
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Appreciation and closing
After a joint lunch, all dealers received a certificate as a token of appreciation for their efforts in 2025. The meeting ended with a group photo and words of thanks to all those present.
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Thank you to all participants
These were two valuable days that we look back on with great enthusiasm. We would like to thank our dealers for their presence and commitment, and we look forward to continuing to build on the success of UnitedSeats together.
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